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Aquatus1

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About this blog

Rambling from the monkey brain.

Entries in this blog

Do you have an answer?

Some of you know that I volunteer for a sort of advocacy group, mostly focusing on lower income and illegal workers, both legal and illegal.  For over a year now, it has mostly been about prostitution, homelessness, unemployment, the usual thing one thinks about when one thinks about these things.   But things have changed.  And the change is scary.  I am scared.  I am seeing it happen, right in front of me, real-time.   Two weeks ago, I received a call that a woman I know who has been

aquatus1

aquatus1

Pathos, the Emotion Mind

We are all born with the emotion mindset.  Babies are nothing but emotion.  They are inherently selfish and concerned entirely with their own needs.  Once into young adulthood (and with adequate upbringing), the other aspects of their minds may begin to gain dominance, or they may remain an Emotion person forever, albeit a more mature one. Emotion people can be discovered by their description of the world based on their internal feelings.  They describe things in such ways as "I"m happy.",

aquatus1

aquatus1

What are Pathos, Ethos, and Logos, anyway?

The human mind does not store raw data.  The human mind collects data and processes it into memories.  That processing is what determines whether we consider a particular piece of data to be considered "reality".  The mind tends to review data in one of three ways:   Pathos is the Emotion mindset.  Pathos is all about internal feelings.  Reality is interpreted in terms of what emotional reaction it invokes.  Emotion minded people tend to be intuitive, instinctive, energetic, mischievou

aquatus1

aquatus1

Ethos, Pathos, Logos

The concept of Ethos, Pathos, and Logos has received a great deal of attention in the marketing community for its ability to persuade.  One can find many different books that explain how to use these concepts to great affect.  However, while there is endless support for how this works, to my mind, there isn't near enough emphasis on why this works. So, over the next few blog posts, I will be explaining, based on my experience, how the three concepts of Ethics, Emotion, and Logic, actually s

aquatus1

aquatus1

Emotional Contagion

There is a popular cartoon, by the name of Adventure Time, which featured an arc in which the reigning princess was deposed in an election by a waxy blonde con man.  As the arc continued, the newly elected king began to mimic, in certain ways, the image of the original princess, to the point that, in the final episode before he was deposed, he was proudly wearing her clothing.   I found this arc to be very amusing because of the open display of what is known as Emotional Contagion.  Emotion

aquatus1

aquatus1