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UK Irn Bru sales hit new Barr


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#1    Talon

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Posted 28 September 2004 - 09:36 PM

UK Irn Bru sales hit new Barr

Scottish drinks giant AG Barr said demand for soft drinks increased despite the poor summer weather.
Both Irn-Bru and Tizer increased their market share and helped lift half year sales to £66.3m.

The Glasgow-based company also said strong marketing and promotional plans for the second half left it well placed to deal with competition from rivals.

Operating profits rose to £7.4m while at the bottom line pre-tax profits were 10% higher at £7.9m.

Barr said the higher bottom line figure reflected the "underlying fundamental strength" of the business.

Chief executive Roger White said: "We made excellent progress across the business in what has been a challenging market."

The hike in turnover reflected a particularly strong performance in Scotland, where Irn-Bru and the diet version of the drink saw a 4% year-on-year increase in sales.

Barr said a change in promotions in England would mean more investment in Irn-Bru in the second half.

The firm employs nearly 1,000 people across the country at sites including Kirkcaldy and Fife.

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http://news.bbc.co.uk/1/hi/scotland/3698900.stm

And why is this in world Affairs? huh.gif Because I think its a crime that you non-Scots don't know how good this drink is  thumbsup.gif I'm so sorry for you crying.gif


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#2    BurnSide

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Posted 28 September 2004 - 09:39 PM

OH MY GOD.

I had completely forgotten about IRN-BRU. The chewy bar was so good. They don't sell it outside the UK. sad.gif


#3    Lottie

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Posted 28 September 2004 - 09:46 PM

I love Irn Bru...now I am having a craving...need to get to Scotland fast! grin2.gif


#4    Talon

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Posted 28 September 2004 - 10:06 PM

QUOTE
They don't sell it outside the UK. 


I wasn't even aware they sold it outside Scotland huh.gif

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#5    Lottie

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Posted 28 September 2004 - 10:08 PM

Its sold down South but it just doesn't taste the same. original.gif


#6    Talon

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Posted 28 September 2004 - 10:13 PM

Inferior cash in versions? tongue.gif

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#7    Talon

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Posted 28 September 2004 - 10:15 PM

I just found this online, Russian language Irn Bru  laugh.gif

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#8    gaz

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Posted 28 September 2004 - 10:21 PM

And why is this in world Affairs? huh.gif Because I think its a crime that you non-Scots don't know how good this drink is  thumbsup.gif I'm so sorry for you crying.gif
[right] [/right]
[/quote]


i like irn bru


#9    AztecInca

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Posted 29 September 2004 - 09:33 AM

Maybe one day it will become a global product and people all the way down under like myself can taste this apparently amazing drink!

Edited by AztecInca, 29 September 2004 - 09:33 AM.


#10    Talon

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Posted 29 September 2004 - 01:31 PM

QUOTE
Maybe one day it will become a global product and people all the way down under like myself can taste this apparently amazing drink!


Aparently Pepsi and Cola have taken legal action in countries like the US to ban Irn Bru from going over there because their scared it'll take over. Don't know about Australia though

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