It tells you what the manufacturer, U.S. Games I think, and the company that also manufactures many tarot decks as well, thinks about this product. As in, it's a game and not to be taken seriously. Hasbro makes a glow in the dark Ouija, so that both adults and kids on sleepover can talk to spirits in the night. Ouija has also expanded into other formats as well, including a downloadable version. So that tells you just how serious it all is.
I'm waiting for the nifty key chain variety complete with dangling planchette. Though it would probably get twisted around one of my keys and be lost forever. Then how do I yap at great uncle Fred?
You can always make your own board. Those who would prefer a foreign language ouija, which is a good idea because it expands the retail market demographic, would then have the optimal selection of languages available to them.
It may also be noted that the movement of the planchette by the questioners is due to the ideomotor effect. As, everyone involved believes to some degree or other that this board thing works. That thought can affect their subconscious and thereby effect the movement of the planchette itself.
And then there is the old legend about how using the Ouija board opens a portal for negative energies to enter into this realm. So that a stylized ritual need be employed in order to surround the users with the white light of protection. It all sets up a very spooky atmosphere preceding sitting down with the board. And yet, if it was that easy to open a gateway to evil spirits, using a mass produced laminated cardboard toy and plastic planchette, the after life must be very boring for souls to think a game and curious mortals who've existed on this planet in the flesh since our flesh first arrived, is worthy of acting as a veritable door bell so as to ring their attention go back where they came from and answer tedious questions that no longer mean anything to them, nor would be anything the disembodied could relate to since they're no longer of a mind.
Really though, it's a matter of simple reason. Would a spirit, if it did exist and care to hang around this plane of existence, even know how to connect with it and it's communication avenues? Would it take the time, have the patience, which are all human characteristics, to link to human hands and channel it's related thoughts to those questioners while giving a care to take the time to spell it out for them one letter at a time, or in "Yes" or "No" phrases?
They're outta here! Why would a spirit care to say a word now, just because people still alive need guidance from anonymous dead sources? When they could otherwise seek it out face to face with people they can relate to at least on a human level?
Save your money. Unless of course you're planning an adults only Ouija party and serving alcohol. That can be a laugh riot watching the affect of spirits on spirit.