The logo which has defined the brand started in the early 1980s after Shawn Stussy began scrawling his surname on his handcrafted
surfboards with a broad tipped marker.
[2] He began using the logo on T-shirts, shorts and caps that he sold out of his car around Laguna Beach, California.
[3][4] The signature was derived from that of his uncle, Jan Stussy.
[5]
In 1984, Stussy and his friend, Frank Sinatra Jr. (not the singer), partnered to sell the apparel. The company expanded to Europe by 1988 and later opened a boutique store in
SoHo, New York. The brand continued to open successful locations throughout the 1990s.
[2] It was reported that revenues reached $17 million in 1991
[4] and $20 million in 1992.
[6] By 1992, the brand was sold throughout the United States at specialty boutiques and department stores alongside other high-priced "California lifestyle" clothing. Outside of the country, the brand was found in specialty shops alongside clothing from high-end international designers.
[7]
In 1996, Stussy resigned as president of the company and Sinatra bought his share of the company holdings.
[2] According to the company's website, the brand is available in company branded stores and other retailers in Europe, Asia, the United States, Canada and Australia.
http://en.wikipedia.org/wiki/Stussy