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New Tories poster aims to tear lumps out of


Still Waters

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The Tories will today launch a highly-personal advertising blitz aimed at 'tearing lumps' out of the Prime Minister.

In a dramatic shift of tactics, the Conservatives will make Gordon Brown the negative focus of its latest multi-million pound poster campaign.

Designed by M&C Saatchi - architects of the legendary 'Labour isn't working campaign' which helped Margaret Thatcher sweep to power - the posters will attack the Prime Minister's record in power.

The decision to launch such a personalised attack on Mr Brown is a high-risk strategy as voters are often turned off by negative campaigning.

But with the polls showing the Britain is heading for a hung Parliament, Tory strategists believe that the Prime Minister is Labour's biggest turn-off at the ballot box.

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excellent posters i like it, simple but effective.

article-1261303-08E5BF0A000005DC-227_634x317.jpg

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Tearing lumps out of gordon brown, entirely admirable and commendable, of course. but i suppose they'll still do pretty well everything that new labour was going to do, since they don't seem to have any actual ideas of their own.

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