Color Red Increases the Speed and Strength of

[Still Waters]

What links speed, power, and the color red? Hint: it's not a sports car. It's your muscles. A new study, published in the journal Emotion, finds that when humans see red, their reactions become both faster and more forceful. And people are unaware of the color's intensifying effect.

The findings may have applications for sporting and other activities in which a brief burst of strength and speed is needed, such as weightlifting. But the authors caution that the color energy boost is likely short-lived.

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