Chauncy on Nov 27 2008, 10:29 PM, said:
Is it that we could not comprehend our world, or is it that we would not be able to tell one another how we comprehend our world.......I've always seen it as the latter.
Our common acquaintance with metaphor is linguistic metaphor. It is only in the last few decades that SGCS (Second Generation Cognitive Science) discovered the conceptual metaphor.
The conceptual metaphor is the means whereby we use our common physical experiences to become the core of our subjectice concepts. The conceptual and inference structures of our physical experiences are mapped onto a new mental space wherein our subjective concept is formed.
Many years ago, before ‘self-service’, it was common to pull into a gas station and when the attendant came to the car the motorist would say “Fillerup”.
“More is up” is a common metaphor. I think of it every time I pour milk into a measuring cup when baking cornbread. The subjective judgment is quantity, the sensorimotor domain is vertical orientation, and the primary experience is the rise and fall of vertical levels as fluid is added or subtracted and objects are piled on top of or removed from a collection.
We can see (know is see) by this mechanism that we equate vertical motion in the spatial domain with quantity; we use the vertical domain to reason about quantity. We have a vast experience in vertical space domain reasoning and thus we derive this great experience to help us in reasoning about quantity; no doubt a very useful thing when first learning arithmetic. Teachers of mathematics, I suspect, depend upon this storehouse of knowledge to make abstract mathematical reasoning for children more comprehensible.
In a metaphor the source domain, ‘up’, is mapped onto the target domain ‘more’. The neural structure of the sensorimotor domain, the primary metaphor, is mapped onto the subjective domain ‘more’. Reasoning about the vertical motion in the spatial domain is mapped onto reasoning about the quantity domain. This is a one-way movement; reasoning about quantity is not mapped onto spatial domain reasoning. The direction of inference indicates which the source is and which the target domain is.
Physical experiences of all kinds lead to conceptual metaphors from which perhaps hundreds of ‘primary metaphors’, which are neural structures resulting from sensorimotor experiences, are created. These primary metaphors provide the ‘seed bed’ for the judgments and subjective experiences in life. “Conceptual metaphor is pervasive in both thought and language. It is hard to think of a common subjective experience that is not conventionally conceptualized in terms of metaphor.
Quotes from "Philosophy in the Flesh" by Lakoff and Johnson