Posted 02 March 2013 - 03:40 PM
One of the selling points of the internet is that it is “free” and, furthermore, the truth of this is a generally held belief. (This is not actually the case; internet costs are there, but they are hidden and difficult to trace. However, for the purposes of this post, let’s take the general view that the internet is, to all intents and purposes, free.)
I am going to make a prophesy: the internet will not be “free” for much longer i.e. users will be charged for using it.
How do I arrive at this conclusion? By experience.
Some readers will remember the time when one dealt with one’s insurance companies, utility companies etc, by snail mail. When business decided it wanted customers to abandon snail mail for contact by telephone, among other encouragements provided was free contact telephone numbers (0800 numbers in the UK). As business habituated us to using the telephone, it set about removing any avenue of retreat for customers reluctant to use the phone and once this had been achieved, it introduced customer telephone charges. Now, not only does one pay for a once “free” telephone service, but when one contacts a utility or insurance company the call has been considerably lengthened by the inclusion of company advertising and the automation of operator services etc – all at additional cost to you.
So, that’s how business works. When it decides to change customer habits it first offers a “free” alternative. As customers increasingly make use of use this new, “free” alternative, business gradually removes any avenue of retreat. Once the new practice is firmly established, business then slaps on hefty charges which the customer is then forced to pay.
This is exactly what is happening with the internet at the moment. Business is currently going about forcing customers to use the internet, so it persuades us by offering a “free”, “more convenient” alternative to the phone etc. Now it is becoming increasingly difficult to use anything but the internet i.e. avenues of retreat are gradually being removed. It will not be long, therefore, before we are paying up-front charges to use the internet.
Oh, and while I’m about it, another internet prophesy….
Another selling point for the internet is that it brings down barriers. For example, people can publish their writing, music etc for free i.e. without having to go through a publisher. And, indeed, some people have attracted the attention of publishers/agents and forged successful careers for themselves by self-publishing on sites such as YouTube. What people fail to realise, however, is that this is a trap. It will not be long before publishers will not touch an author BEFORE they have become a success on the internet. That way the risk to the publisher is reduced to a minimum and, moreover, most of the publisher’s work is passed on to the author. So, less work for the publisher, fewer risks, and more profits.