Many of them love to twist what's known and accepted about ancient history because they are bored with this accepted view.
They need tension, stress, a high blood pressure, something to worry about (aside from what the next episode of their favorite sitcom will bring).
They love to read about truelly amazing ancient civilizations because they once watched a SciFi/fantasy movie about it.
And when they watch that movie, they think, "Hmmm, there must be some truth in it, it can't be all a lie?".......
NO, there isn't anything 'in it', it was just created for your ENTERTAINMENT, you morons.
Same with the books written by Sitchin and Von Däniken, and by rectum talkers like a Jane Roberts, Edgar Cayce, Helena Blavatsky, Churchward....
People nowadays are afraid we will be killed by some rogue asteroid or some rogue planet ("Nibiru", heh).
Don't you worry about all that, we are perfectly able to kill ourselves, believing in this crap. We do not need help from 'outside'.
Religious institutions were capable of killing, wars were capable, politics were capable of it, virusses were....
A very late reply but anyways. I completely agree, people will read anything and start professing it as something "cool", I have many of these ludicrous people as my friends (unfortunate, sigh!) who think of Daniken as God and his Chariot of the Gods as the Bible.