Forget Google Glass, Google’s got sneakers now. Well, at least it does at SXSW.
No, the search giant isn’t planning to get into the sneaker or footwear business, but to showcase its new advertising innovation program called “Art, Copy and Code” the company has hacked together a crazy pair of sneakers that would even draw Marty McFly’s attention.
“The Talking Shoe is an experiment in how you can use connected objects to tell stories on the Web today,” Aman Govil, lead of the advertising arts team, told ABC News.
http://abcnews.go.co...es-you-to-move/