Astroturfing refers to political, advertising, or public relations campaigns that are designed to mask the sponsors of the message to give the appearance of coming from a disinterested, grassroots participant. Astroturfing is intended to give the statements the credibility of an independent entity by withholding information about the source's financial connection. The term is a derivation of AstroTurf, a brand of synthetic carpeting designed to look like natural grass.
Astroturfers use software to mask their identity. Sometimes one individual operates over many personas to give the impression of widespread support for their client's agenda.Some studies suggest astroturfing can alter public viewpoints and create enough doubt to inhibit action. https://en.wikipedia...ki/Astroturfing