August 20
Phoenix, Arizona - Worried that new pair of high-fashion jeans may just make your butt look fat? Now shoppers in one Scottsdale store can check it out for themselves before someone else makes the observation - using the Butt Cam, a camera positioned just so that's connected to a video screen on a dressing room wall.
Hub Clothing, which sells mens and womens jeans for between $135 and $900, rolled out the cameras this week, and already they've created a buzz.
Hub co-owner Tom Simon, a 30-year veteran of the retail industry, came up with the Butt Cam after watching customers twist and turn in front of mirrors to check out their derrieres.
The setup also allows Hub employees to display views of their more confident shoppers on flat-screen TVs behind the cash registers for all to see.
Hub sales associate Alyssa Rodriguez, 19, said the Butt Cam has been just as popular with men as with women.
"Everybody's been coming in to look at it. They get a kick out of it," Rodriguez said.
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