Waukesha, Wisconsin - Gun manufacturers have taken stock in the adage "blue is for boy, pink is for girls" by offering shotguns and handguns encased in pink.

The pink guns are targeted to girls and women, part of a fast growing segment of outdoors lovers, Chris Hanson store manager of Gander Mountain said.

"Females want to shoot guns, but they want them to look pretty, too. Guys could give a rat's butt what their gun looks like," said Jim Astle, owner of Jim's Gun Supply said of the pink firearms.

Gary Goessner, who was shopping with a friend and their two pre-teen daughters at the Gander Mountain store, said he was all for trying to get his daughters interested in hunting, "but it's got to be the right way."
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Just what us chicks need........pink guns, all flowery and pretty.

As long as they learn gun safety and how to hit the right target! I would just hate to think of a bunch of teenage girls running out to get one cause it,s a cute accessory and matches their tiny pink pooches and lipstick!

I think guys do care what their gun looks like.

They want it big.

Big and loud.

That marketing technique worked for the Motorola Razr cell phone... once they came out the pink ones all the girls wanted one. I wonder what the NRA thinks of this?... LOL.

i'd buy a pink gun...

I wonder what the gun will shoot out of the end - probably carnations or something

There is something of a precedent to this.
Smith & Wesson introduced its Ladysmith line of semi-auto pistols and revolvers in the late 1980s with pink-tinted rubber grips. These handguns had slightly smaller grips than normal, to accomodate a woman's generally smaller hand.
The marketing ploy was a flop, at least as far as pinkish grips went. Sales were slow. It seems that most women thought a handgun with pinkish grips was silly, not stylish.
This wasn't the first time Smith & Wesson introduced handguns designed for women.
From 1902 to 1921 it marketed the first Ladysmith, a small .22 revolver intended for women as a defense gun. Three variations were created in these 19 years.
One of these early Ladysmiths in excellent condition could bring $1,500 to $2,000. Having the original cardboard box with it could add another $500 to $1,000 because most people throw away the box after they get a firearm.
I believe that Smith & Wesson still makes a few modern Ladysmith models, with grips that are slightly smaller than a average pistol grip, for women. But the pinkish/gray grip is gone. All grips are wood or black rubber.
A pink gun?
I doubt it will sell well --- but it may become a very good investment as a collectible in the years to come. Keep the box and all papers with it!

I wouldn't buy a gun because it is pink. I don't like the smaller grips with my large hands either. The Smith & Wesson Airweight .38 Special is a sweet little gun...but, it has a smaller grip that I'm going to have to replace. A nice convenience is that it doesn't have a hammer and you don't have to worry about it getting hung up. Surprisingly, it kicks harder than the .45 with the same grain bullets and it'll take a little getting used to.

Now you know if they make it less deadly, I might get one. Until then, I'll stick with my pump action shotgun without shells.

Just because it makes a big noise and makes most people shi... there pants.

Crazy idea, good marketing skills though!