LONDON (Reuters) - It may the newest drug to rival Viagra and last longer and act quicker, but Briton Russell Cialis is not happy that the latest anti-impotence pill to hit the market shares his name and wants the company to change it.

The 64-year-old public relations executive and his family do not want their name linked to a drug that boosts male libido and have already been the butt of jokes since pharmaceutical giant Eli Lilly decided to call it Cialis.


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