You can buy apparel that battles bugs, fights the sun's UV rays, tackles icky perspiration stains, repels water and red wine while resisting wrinkling.
There are jackets wired for your MP3 player and sporting a fabric keypad on the sleeve. There are clothes that tame the human scent of hunters. And by February, women will be able to shop for camisoles that soothe with aloe vera.
Do they work? Apparently they do.
That there is so much easy-care clothing in stores these days can be credited in part to nanotechnology, the buzzword du jour in all sorts of areas. In the case of apparel, nanotechnology shows up in everything from outerwear to underwear and involves fiddling around with fibers and fabrics and finishes at the molecular level
So what's coming up?
Buzz Off clothing, which battles mosquitoes, ticks, ants, flies, chiggers and midges, plans to expand its line next spring and roll out jeans for men. The product, from Ex Officio, a Seattle-based firm specializing in clothing for travel and the outdoors, arrived in stores only last fall.
Prefer clothing that battles odor? Or maybe moisturizes as you wear it? Some new socks using Invista's moisture-wicking Coolmax are incorporating a new odor-managing component called Fresh FX; they're already in Defeet cycling socks.
These products spell hope for moms like Karine Greene. When a friend whose husband worked for a firm that did work for Nano-Tex, a North Carolina-based company that has invented some of these fabrics, asked Greene to have her boys test-drive some clothing, she admitted she was doubtful.
She took her two sons, 5-year-old Tyler and 3-year-old Daniel, to a kids birthday party, expecting the sort of cuisine-versus-clothing disasters rampant at such affairs, especially because her sons, dressed in the test clothing button-down white oxford shirts and khakis from Old Navy, arrived at a gathering that featured pink beverages and make-your-own ice cream sundaes.
"My youngest son had a huge thing of chocolate syrup, and it just went all down the front. And I thought, this thing is just going to set and stain," recalled the 34-year-old mom from Burlingame, Calif. "But with a napkin, I just wiped it off.
"A lot of times you see things on the market, and you think, it's a little gimmicky," she said. "Those clothes actually washed up beautifully."
