Giving people a whiff of a key chemical can make them more inclined to trust strangers with their cash, a new study reveals. Just three puffs of a nasal spray containing a hormone called oxytocin increased the chance that people would part with their money.
The research centred around a game in which an “investor” player gives part or all of his money on blind trust to an anonymous “trustee” player who earns interest on the combination of his own money and the invested sum. But the investor is told there is no obligation for the “trustee” to give any money back at all - they risk losing any money they choose to invest.
http://www.newscientist.com/article.ns?id=dn7451