Belief can make people do the strangest things. At one level, it provides a moral framework, sets preferences and steers relationships. On another, it can be devastating. Belief can manifest itself as prejudice or persuade someone to blow up themselves and others in the name of a political cause. Belief has been a most powerful component of human nature that has somewhat been neglected, says Peter Halligan, a psychologist at Cardiff University. "But it has been capitalised on by marketing agents, politics and religion for the best part of two millennia." That is changing. Once the preserve of philosophers alone, belief is quickly becoming the subject of choice for many psychologists and neuroscientists. Their goal is to create a neurological model of how beliefs are formed, how they affect people and what can manipulate them. And the latest steps in the research might just help to understand a little more about why the world is so fraught with political and social tension. Matthew Lieberman, a psychologist at the University of California, recently showed how beliefs help people's brains categorise others and view objects as good or bad, largely unconsciously.
He demonstrated that beliefs (in this case prejudice or fear) are most likely to be learned from the prevailing culture. When Lieberman showed a group of people photographs of expressionless black faces, he was surprised to find that the amygdala - the brain's panic button - was triggered in almost two-thirds of cases. There was no difference in the response between black and white people. The amygdala is responsible for the body's fight or flight response, setting off a chain of biological changes that prepare the body to respond to danger well before the brain is conscious of any threat. Lieberman suggests that people are likely to pick up on stereotypes, regardless of whether their family or community agrees with them.