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Demographic studies show that the majority of obese people simply do not have the funds to lead such an expensive eating life style.
This above statement, Joc, is yours. I am saying that it is principally flawed. In summary, from my above statements, those that desire to go out to eat (meaning they don't want to cook and do dishes) have two choices: a traditional restaurant and a fast food restaurant. I am claiming, common-sensically, that a meal at fast food restaurant is less expensive than a traditional restaurant meal. To claim, as you did, that fast food is too expensive for people to gain weight is very short-sighted. Simply, in my own experience I have heard people say: I don't have enough money to go to King's (a family restaurant) but I have enough for a big mac or two double cheeseburgers off the dollar menu. One of McDonald's main marketing mechanisms is being affordable for every one. If they don't have enough for a whole meal, hey, there's always the dollar menu (a menu created so that 'less-than-wealthy' consumers can frequent McDonald's more often.
In general, people are wealthy enough to afford enough fast food to make themselves gain weight.
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The real villain is not Fast Food, but Junk Food. Cookies, crackers, potato chips, ice cream, cokes, snacks, snacks, snacks. Have you checked the ingredients of the foods you eat lately?
Again, this is logically flawed. You are mixing SNACKS with MEALS. In our society, meals are supposed to be considered healthy, nutritious and balanced. SNACKS by their very nature are deemed to less healthy, but more enjoyable, as a treat. Here's the consideration: one eats a healthy meal and then has something for dessert (one of those snacks you mentioned). The majority of what was consumed would be healthy and nutritious and the snack would be minimal. YET, the meals that McDonald's serves are themselves unhealthy, not the snack afterwards. The SNACK companies are selling snacks which by the concept are consumed infrequently and as a treat; the companies are not selling "cookies as a meal." BUT, McDonald's is selling high-calorie, fat-laden, artery-clogging "food as a meal." You argument is categorically flawed in that you are comparing SNACKS to MEALS. If people are over-consuming on snacks, well, they just aren't using the snacks correctly. YET, if people eat McDonald's food as a meal, that is EXACTLY what McDonald's is intending that they do. It is essential that you keep your argument aligned correctly.
By stating health penalty, I am meaning a combination of detrimental health aspects, all of which will lead to obesity. 1. Consuming fast food will put a heavy burden on the liver because of the high concentration of substances that the liver has to process 2. fast food has been observed to create depression it self by lowering the level of functioning of the body; in other words, the body is so clogged with fat and calories that body functions more inefficiently and causes a slow down in energy levels 3. Much of the food at a fast food restaurant is high in calories which causes weight gain. 4. Weight gain causes a slow down in the processes of the body and contributes to depression.
When I said Health Penalty, I was referring to a combination of organ complications, psychological side-effects AND weight gain.
Allow me to proceed onward:
96% of Americans eat at McDonald's within a year: 96%. The main reason given as to why 96% of Americans eat at McDonald's: 1. They are on every street corner. (People see them so much that they stop in and eat, maybe because of being in a hurry.) 2. They're ads are appealing and "make me want to try the food."
McDonald's is considered to be a mastermind marketing company, praised high and low throughout business schools as a company that is brilliant at marketing its product. Philip Kotler at Northwestern University regards McDonald's as the prime model of marketing genius. Being a supreme marketing genius is a great injustice to the health of the customer. As they so adroitly market their good, another person classifies as obese.
No SNACK company is considered to be brilliant at marketing accept the makers of Oreo cookies.
Being brilliant at marketing means that McDonald's is excellent at shaping your mind, altering your opinion of them, inducing desire in you, increasing your appetite with images, even altering your vision of them through their hiring practices: "McDonald's employs more low-pay minorities than any other company in America." There primary concern is to gain customer trust and present an image of being a happy, fun place to visit. With this attempt to gain customer trust, they then serve a product that contributes to health problems in the customer and considerable weight gain.
Though 96% of people have eaten at McDonald's in a year, the majority of their customers are low-income families with children. That is their marketing niche. Market to the kids and the parents come in also. Pretty clever considering parents tend to eat more and therefore pay more.
Let me build this model of what is going on: first, under-educated people are more obese than those that are more educated. And under-educated people are more obese for a combination of reasons. Being less educated, they have lower paying jobs and don't have enough money to eat healthy. And being less educated they know less about what is good for them. McDonald's feeds on both of these facts: first, it offers a more affordable good and even has a "dollar" menu, a "low-income" menu (McDonald's is able to offer those meals at inexpensive prices because the food is cheap and the food is cheap because it is unhealthy. Lean, prime, grade A beef is expensive. McDonald's beef is very inexpensive, and very unhealthy. And, secondly, it markets to the less-educated people. It presents happy and inviting messages and images to bring in those that don't realize how truly unhealthy the food they are eating is. To summarize, McDonald's is serving an under-educated class of people a food they are too foolish to realize is killing them, and those under-educated people return to McDonald's the next time they hear a happy jingle on television, a continual reminder.
Now to turn to the depression issue. McDonald's must know WHAT YOU KNOW, JOC, that people get depressed and seek "happiness" in a big mac. JOC, if you can understand that, they can understand that. AND, indeed, McDonald's knows that so well, that that is part of the brilliance of their marketing. "I'm lovin' it." They are trying to sell happiness and smiling faces, so that depressed people will get a momentary thirty minute morale boost from the big mac, but...... but...... when that big mac happy moment wears off, they'll just have to come back and buy another big mac, and if they can't afford the big mac, how about a double cheeseburger off the dollar menu... the "low-income" menu. How truly cruel is it that a company would attempt to profit off the depression of its customers. They are merely selling a momentary fix, a short term boost until the person is depressed again and comes back for more.
Other difficulty surrounding fast food is their positioning, which they will obviously not give up. There are two positions that they have occupied in American reality: 1. the position on highly travelled roads and streets, which gives the fast food company an advantage to increased sales by being conveniently located. 2. Positioning in the mind as happy and pleasant, friendly and inviting, comforting and entertaining ... (to ease away that depression you speak of Joc). When people think of the fun place they went with their parents, the place with cartoon-like characters, toys and even a playground, when they imagine happy moments of childhood, they think of ... McDonald's. This marketing master has cleverly carved out a chunk of the American childhood, it has grasped the pleasant memories of spending time with our parents as kids, so that when we need comfort, when we are down, when the food can pick us up ... there's always McDonald's, that fuzzy warm concept of enjoyment. McDonald's will not give up this territory in our minds, and we, as a people, cannot evict these memories from our minds. McDonald's knows that it occupies so much emotional real-estate in the American mind that the people will not betray it, cannot discontinue visiting, that America always comes home ... to McDonald's. In this fashion McDonald's has mixed our childhood yearning with comfort in with a substantial dose of fat and calories.
We return to McDonald's, that entity which destroys us, the same way that a person returns to an abusive household. As the abused person yearns for the good-times to return, those good-times collectively known in the home so too do we continually return to McDonald's to stir up the emotions that McDonald's marketed us to feel, as they engorge us with the fat and calories that will contribute to our early deaths. We quench our depression by consuming the almighty burger (even you understand this joc). And the executive minds and the marketing masters smile from way up high as they realize that ... "these people can't stop eating our food even if they wanted to; it just means too much to them." As they grow wealthier each year with million dollar salaries, I am sure the top executives are thinking... "I'm lovin' it."