Beerbelly is a big success

The Beerbelly - a secret strap-on beer holder that disguises itself as a bulging beer belly - is being marketed in the US.

It was the brainchild of three middle-aged men who wanted a way of sneaking beer into movies and baseball games.

Within just five days of launching their www.thebeerbelly.com website, they had an incredible two million hits and calls for it to be sold worldwide.

The £20 Beerbelly's harnesses slip over the shoulders and around the waist, under a shirt, leaving onlookers thinking the wearer just spends too much time in the pub.

But little do they know, the wearer doesn't actually need the pub - he, or she, has an 80-ounce plastic bladder full of beer constantly at hand.

link

I heard about this on the radio! The announcers were lamenting that the beer wouldn't stay cold enough. It's amazing that men are willing to look like they weigh an extra stone or two just so they can smuggle beer!! lol!

Whatever works, I suppose.

I'm sitting next to a person of the male gender at the moment and he says that it sounds quite sweet.

Indeed it does i've gotta get me one of those