MI6, the U.K. intelligence service made famous by the James Bond films, is advertising in newspapers for the first time in its 97-year history, in order to recruit more spies, administrative employees and linguists. The Secret Intelligence Service, as the agency is officially called, introduced a Web site in October to enhance public knowledge of the SIS and to boost recruitment. The advertisement is intended to broaden the hiring initiative, appealing both to those who may want a career change and to new graduates. The advert, which appears today in the London-based Times newspaper's careers section, features images of the Middle East and Africa as well as the SIS's headquarters in London. The advertisement asks for administrative and technology workers, linguists and operational officers and analysts. Advertisements will also appear in The Economist, as well as other publications. Officers conduct ``covert operations'' abroad, while analysts carry out research and analysis in order to compile intelligence, according to the SIS Web site. "We operate around the world to make this country safer and more prosperous. As you can imagine, it's no easy task,'' the advertisement states. Founded in 1909, the SIS is charged with collecting intelligence outside the U.K. in support of the British government's security, defense, foreign and economic policies. The first MI6 chief, Commander Mansfield Cumming, signed memos with a ``C'' in green ink. In his honor, his successors have done the same. John Scarlett, the current chief, is the only member to be identified officially. He reports to Foreign Secretary Jack Straw.