"CSPI has argued that Frito-Lay deliberately changed the WOW! name to light to deceive people into thinking the product was new, Olestra-free and of course, low-calorie. The group says more than 3,700 consumers have posted reports on the CSPI Web site about adverse reactions; the FDA, it says, has received more than 20,000 reports."
link: http://blog.washingtonpost.com/thecheckout...ht_of_oles.html
Another smoking gun about Procto & Gamble?