This is another theory of mine. I know many will disagree, but I believe it nonetheless. From what I've come to believe, the meaning of life is to live with truth and love. But there are countless "demons" (there are many words to describe them but I like that one) that don't want you to live with these. They are constantly confronting you in any form imaginable trying to sway you from the path of truth and love. One of their desired things for you to do is think only of yourself and this material world. So they plant seeds constantly in our heads to strengthen these ideas. Some of these seeds are all the religions in this world, but that's a whole other topic and I'm getting preachy and off-track...
So there is the movie "The Secret". What better way than to have someone create a movie so convincing as to make you believe YOU are the center and creator of your world. You "attract" and create everything around you in your head. And with this great "realization" you can gain all the wealth, power, and all other material goods you want by solely thinking about them all the time. The Secret is that you attract everything you know in your head and can create whatever you want. So be as greedy, self-absorbed, and distracted as your heart desires.
Make the movie so good and credible that people will use it and follow it religiously in their everyday lives. Once the seed is planted the "demons" laugh as they watch it grow and flourish, distracting you from the Light, which is Truth and Love. We aren't the "masters of our universe", there is a "God" that lives inside and is a part each of us and we need only acknowledge "He's" there. But we can't possibly do that if we are the "God" of our universe revelling in material goods and things that benefit us.
That's what I think the real secret behind The Secret is. But decide for yourself, you now have 2 sides of the coin.