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Hoodoo Corner

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Michael Keene: The modern history of Rochester's "Hoodoo Corner," as I came to know it—the intersection of Main and Elm Streets—began in 1958, with a chance luncheon meeting by two leading merchants of the city: Gilbert J. McCurdy and Maurice Forman. Each owned a department store in the area, and largely due to the trend toward suburbanization which was then taking place in Rochester as well as across the United States, with its concomitant reliance on the automobile, found themselves in need of more parking spaces for their customers. The men discussed the issue, which quickly became a broader conversation about revitalizing the entire mid-town area. Thus the seeds were planted for a development which would change the face of Rochester.

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