Retailer causes stir with gender-neutral cata

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Dolls for Billy, toy guns for Sally? One of Sweden’s largest toy chains has caused a stir by publishing a gender-neutral catalogue showing girls playing with toys typically perceived as those for boys and vice versa.

TOP-TOY released their gender-neutral Christmas catalogue this week showing a girl brandishing a toy gun and a boy playing with a doll, after the company was previously chastised for being too conservative in encouraging outdated gender roles in their marketing material.

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And since 2008, the government has spent millions on promoting gender equality in school, including introduction of laws and regulations that ensure that teachers are actively working to reverse gender stereotypes.

http://www.thestar.com/living/article/1294378--girls-with-toy-guns-swedish-retailer-causes-stir-with-gender-neutral-catalogue