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'Your Country Needs You'


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The picture is credited with encouraging millions of men to sign up to fight in the trenches, many of them never to return.

But new research has found that no such poster was actually produced during the war and that the image was never used for official recruitment purposes. In fact, it only became popular and widely-used after the conflict ended.

James Taylor, who has researched the history of recruitment posters, said the popular understanding of the design and the impact it had was almost entirely mistaken.

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The original caption, according to my book on Generals which includes a, chapter on Kitchener, was

"BRITONS

and then the well known picture of Kitchener

Wants YOU. Join your country's army. God save the King.", which may have been why he didn't find "Your Country Needs You". Anyway, that one wasn't a myth.

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