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Anti Drunk Driving Campaign


OverSword

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Placed in an unconventional location, the men’s bathroom, this LA bar launched a campaign to encourage bar-goers not to drink and drive and to instead opt for safer transportation.

The men that walked into the bathroom had no idea what was waiting inside for them, as the shocking campaign aired from inside the bathroom mirrors. When they went to wash their hands, they were greeted by Kris Caudilla, a 32-year-old man serving 15 years at the RMC Correctional Facility in Florida.

Caudilla had a blood alcohol level of 0.158 when he crashed headfirst into Deputy James Anderson Jr., an officer that was on his way to work and was described as an “honorable man” and a loving father of 4, who later died in the hospital from his injuries.

As a warning to all others who were considering drinking and driving, the judge gave Caudilla the maximum sentence for DUI manslaughter, but Caudilla is now involved in this campaign as his own way of spreading the message.

 

Watch the video here

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