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Eldorado

Iceland's new Christmas Ad unfit for TV

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Aaron2016

Summary of the advert

Shop at Iceland - We don't sell palm oil products.  We are great and every other supermarket is evil.  Look at our scary advert.  So tell your parents not to shop anywhere else, because if they do, then they are an accessory to murder.  We won't bother saying Merry Christmas because we think this message is too important.

Was this supposed to be a Christmas advert to get people into the festive spirit?  People are fed with adverts 24/7 telling us what we should do and who should get our money.  Everyday we see car accidents, starving children, cruelty to animals, funeral protection plans, and basically everything designed to depress the audience and make them feel guilty, angry and in some cases suicidal.  Finally we come to Christmas time.  That one sanctuary where we finally crack a smile and forget our troubles, and then we see Iceland's bizarre Greenpeace advert which clearly was designed to spark some kind of political change and turn every little girl into an SJW, and most importantly of course - to encourage people to shop at Iceland's.  It is shameful that they would hijack an important issue primarily for financial gains over the festive period knowing full well they would get more attention from the media.  If they really cared, then they would have released the advert earlier in the year.

If they did manage to release the advert then it would spark a dangerous precedent because it would allow everyone to bend the rules and create their own sub-agenda with direct or indirect political messages using their products as a fascade.

 

 

 

Edited by Aaron2016
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Setton
52 minutes ago, Aaron2016 said:

Summary of the advert

Shop at Iceland - We don't sell palm oil products.  We are great and every other supermarket is evil.  Look at our scary advert.  So tell your parents not to shop anywhere else, because if they do, then they are an accessory to murder.  We won't bother saying Merry Christmas because we think this message is too important.

Was this supposed to be a Christmas advert to get people into the festive spirit?  People are fed with adverts 24/7 telling us what we should do and who should get our money.  Everyday we see car accidents, starving children, cruelty to animals, funeral protection plans, and basically everything designed to depress the audience and make them feel guilty, angry and in some cases suicidal.  Finally we come to Christmas time.  That one sanctuary where we finally crack a smile and forget our troubles, and then we see Iceland's bizarre Greenpeace advert which clearly was designed to spark some kind of political change and turn every little girl into an SJW, and most importantly of course - to encourage people to shop at Iceland's.  It is shameful that they would hijack an important issue primarily for financial gains over the festive period knowing full well they would get more attention from the media.  If they really cared, then they would have released the advert earlier in the year.

If they did manage to release the advert then it would spark a dangerous precedent because it would allow everyone to bend the rules and create their own sub-agenda with direct or indirect political messages using their products as a fascade.

 

 

 

It is not a political message to say the palm oil industry is causing severe deforestation and endangering wildlife.

It. Is. Fact. 

Credit to Iceland for using their advert to spread an important message instead of just trying to maximise profits. Some of the responses in this thread show that this issue is still not widely known. 

Of course, in the age of the internet, all this will do is help the advert spread far and wide. If they'd let it run, a few people might have noticed it in the background while they made the tea. Now it's making headlines and being seen around the world. 

ETA: The news broke around 12 hours ago. So far 1 million people have seen it just on their own channel. You think it would have reached that audience otherwise? 

Edited by Setton
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Aaron2016
12 minutes ago, Setton said:

It is not a political message to say the palm oil industry is causing severe deforestation and endangering wildlife.

It. Is. Fact. 

Credit to Iceland for using their advert to spread an important message instead of just trying to maximise profits. Some of the responses in this thread show that this issue is still not widely known. 

Of course, in the age of the internet, all this will do is help the advert spread far and wide. If they'd let it run, a few people might have noticed it in the background while they made the tea. Now it's making headlines and being seen around the world. 

ETA: The news broke around 12 hours ago. So far 1 million people have seen it just on their own channel. You think it would have reached that audience otherwise? 

 

But the only way to resolve the issue is through political means.  What other choices are on the table?  That is why Greenpeace do their protests and parades against the government.  They want to inspire political change.  The moderators could see the advert was basically a recruitment campaign for Greenpeace which produced the advert and it was voiced by Emma Thompson who is a Greenpeace activist.

 

green1.png

 

Mother yells at daughter - "What are doing on the roof?  Are you waiting for Santa Claus?"

Daughter yells back - "No mummy.  I saw an advert on the TV and I'm going to climb the roof and become a Greenpeace activist in those hopes that I will inspire political change through my actions."

 

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Setton
9 hours ago, Aaron2016 said:

 

But the only way to resolve the issue is through political means.  What other choices are on the table?  That is why Greenpeace do their protests and parades against the government.  They want to inspire political change.  The moderators could see the advert was basically a recruitment campaign for Greenpeace which produced the advert and it was voiced by Emma Thompson who is a Greenpeace activist.

 

green1.png

 

Mother yells at daughter - "What are doing on the roof?  Are you waiting for Santa Claus?"

Daughter yells back - "No mummy.  I saw an advert on the TV and I'm going to climb the roof and become a Greenpeace activist in those hopes that I will inspire political change through my actions."

 

Yes, it will take political means to solve. But the advert does not call for those. All it does is make people aware of the issue. If this is banned, why are adverts for charities like Save the Children allowed? 

Both are real, worthwhile issues. Both will take political will to solve. But only one threatens a the profits of a massive industry. 

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Essan

Well, at least Iceland's advert isn't causing thousands of children to have nightmares and suffer trauma and PTSD like Aldi's is ......   OMG a cuddly carrot might die! :o

https://www.mirror.co.uk/tv/tv-news/parents-complain-kids-too-distressed-13554267

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ExpandMyMind

I just read that it isn't the actual content of the advert that there's a problem with. The problem is that the cartoon was originally made by Greenpeace, which means it is automatically classified as a political message under consumer laws. This is why it was banned.

I expect Iceland already knew this and are now benefiting from free advertising and great PR.

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Setton
14 minutes ago, Essan said:

Well, at least Iceland's advert isn't causing thousands of children to have nightmares and suffer trauma and PTSD like Aldi's is ......   OMG a cuddly carrot might die! :o

https://www.mirror.co.uk/tv/tv-news/parents-complain-kids-too-distressed-13554267

What's the betting the (3) parents who complained are the same ones have no problem letting their 5 year old play Grand Theft Auto?

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