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Eldorado

UK shoppers secretly filmed and "manipulated"

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Eldorado

"Shoppers have been secretly filmed by big stores to try to make them spend more.

Tesco, Boots, Sainsbury’s and Co-op all commissioned SBXL, a little-known behavioural analysis agency, to record customers in their aisles.

SBXL boasts it can use the footage to ‘manipulate’ the emotions and behaviour of shoppers – and raise takings. The firm, which has also worked with L’Oreal, Coca-Cola, Nestle, Danone and Kellogg’s, said adequate signage was in place and consent was sought from customers.

However, the Information Commissioner’s Office said last night that it would examine the Daily Mail’s findings to check for breaches of data protection laws."

Full scoop at the Daily Mail: https://www.dailymail.co.uk/news/article-6947907/Secret-filming.html

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Dark_Grey
26 minutes ago, Eldorado said:

SBXL boasts it can use the footage to ‘manipulate’ the emotions and behaviour of shoppers
[...]
The firm, which has also worked with L’Oreal, Coca-Cola, Nestle, Danone and Kellogg’s, said adequate signage was in place and consent was sought from customers.

Quote

Some of the stores whose customers were filmed by SBXL also claim that appropriate signage was in place, or consent sought. However none has provided evidence to prove this.

Andy Bromley, the firm’s sales chief, showed a Mail undercover reporter footage taken in UK shops, telling her: ‘These people don’t know they’re being filmed.’

This is despite SBXL later insisting it had not carried out covert recording.

Show of hands for who is surprised by this?

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Dumbledore the Awesome

Yes, but how can they increase sales by covertly filming customers? How do they manipulate your emotions? 

 

(It may say in the story but I can't stand newspaper websites so I just gave up on it.) 

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