A book grown out of grass to support farmers

[Still Waters]

This project from Accenture Interactive's Rothco might just rank as the most impressive grassroots campaign of all time. 

That's because the agency used actual grass roots as the medium to create a book designed to help farmers in Ireland increase sustainability and profits while cutting the nation's carbon emissions. 

Some books grow on you. This one was grown. 

http://musebycl.io/makers/agency-grew-book-out-grass-support-irish-farmers

[+Desertrat56]

Wow!  That is an interesting way to get a message out.  Thanks for sharing this.