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Missing person posters redesigned for more impact and will no longer have word 'missing'


Still Waters
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Posted (IP: Staff) ·

Missing person posters have been redesigned in the hope of increasing their impact.

They now include less information - which researchers suggest can sometimes bombard people - and feature 3D images and smiling faces, which are considered to be more memorable and more likely to make an instant connection with passers-by.

Perhaps the most noticeable difference is the absence of the word "MISSING".

This has been replaced with the more active phrase "HELP FIND" because research shows people are more likely to engage when presented with a clear call to action.

The posters also include a QR code to encourage people to spread the word on social media.

https://news.sky.com/story/missing-person-posters-redesigned-for-more-impact-and-will-no-longer-have-word-missing-12620364

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