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Kellogg's loses legal challenge against new government food rules for high-sugar cereals

Still Waters

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Posted (IP: Staff) ·

Kellogg's has lost a legal challenge against the government over new food regulations that would stop some of its cereals being prominently displayed in shops.

The maker of Coco Pops and All-Bran took legal action against the Department of Health and Social Care (DHSC) over the rules, which come into force this October.

Under the plans, there will be restrictions on where certain types of foods can be displayed in supermarkets or on their websites.

Another part of the regulations taking effect next year will ban multi-buy promotions of foods deemed high in fat, sugar or salt.


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