Japan urges its young people to drink more alcohol to boost economy

[Still Waters]

The Japanese government is encouraging young people to drink more alcohol in an effort to help boost the economy.

Japan's young adults are drinking less alcohol than their parents - and it's causing a slump in tax revenues.

In response to the sobering issue, the National Tax Agency (NTA) has launched the nationwide 'Sake Viva!' campaign and is asking 20 to 39-year-olds to come up with business proposals to help "revitalise" the liquor industry.

The contest - which accepts applicants from anywhere in the world as long as their proposal is submitted in Japanese - is asking people to pitch ideas to promote alcohol drinking and fresh branding.

https://www.itv.com/news/2022-08-18/why-japan-is-urging-young-adults-to-drink-more-alcohol

https://www.bbc.co.uk/news/world-asia-62585809

[L.A.T.1961]

They could start smoking instead, there must be a big tax on fags? 

Or is this to try and address another issue, the big fertility problem in Japan or lack of it.

Lots of merry teenager's would probably increase the birth rate substantially.   

 

 "At the onset of the COVID-19 pandemic, Japan braced itself for the devastation of its elderly population. Yet, the biggest demographic blow arrived not in the form of more people dying but fewer people being born.

Extrapolating the latest government statistics from January to March, Japan can expect 80,000 fewer babies this year -- a 9.2% fall in the birthrate compared to 2020 -- while COVID-19 has so far claimed the lives of fewer than 13,000 people."

https://asia.nikkei.com/Opinion/Men-must-change-to-reverse-Japan-s-rapidly-declining-birthrate