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French supermarket puts up 'shrinkflation' warning signs

Still Waters

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French supermarket Carrefour has put stickers on its shelves this week warning shoppers of "shrinkflation" - where packet contents are getting smaller while prices are not.

Shoppers are being told if bottles are smaller or pack contents lighter.

Carrefour said it wanted to put pressure on the firms making the products to keep prices down.

"Obviously, the aim in stigmatising these products is to be able to tell manufacturers to rethink their pricing policy," said Stefen Bompais, director of client communications at Carrefour.

Carrefour has identified 26 products that have shrunk, without a price reduction to match, made by food giants including Nestle, PepsiCo and Unilever.


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