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Slew of deepfake video adverts of Sunak on Facebook raises alarm over AI risk to election

Still Waters

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More than 100 deepfake video advertisements impersonating Rishi Sunak were paid to be promoted on Facebook in the last month alone, according to research that has raised alarm about the risk AI poses before the general election.

The adverts may have reached as many as 400,000 people – despite appearing to break several of Facebook’s policies – and mark the first time that the prime minister’s image has been doctored in a systematic way en masse.

More than £12,929 was spent on 143 adverts, originating from 23 countries including the US, Turkey, Malaysia and the Philippines.


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One more compelling tool to do what has been done since the advent of advertising and storytelling with a desired outcome; i.e. manipulating the mammalian/reptilian mind and emotional centers of observers to a desired effect in social consciousness...  We must guard our awareness with every encounter, running all through the filter of our own experiential process.  All claims are but words reflecting the thoughts of others, they have no inherent veracity on their own.


For many years now i have operated on the premise that we must guard our own awareness and constantly engage in a process of cultured doubting and critical observation of what i encounter.  I deeply appreciate and resonate with the supposed comment attributed to Siddhartha Gautama... “Believe nothing just because a so-called wise person said it. Believe nothing just because a belief is generally held. Believe nothing just because it is said in ancient books. Believe nothing because it is said to be of divine origin. Believe nothing just because someone else believes it. Believe only what you, yourself test and judge to be true.”

Further it applies most poignantly to my own thinking. 

Believe nothing simply because i thought it and even felt strongly about it. 

They are just thoughts...

They arise and diminish like clouds leaving no trace but what we cling to and build upon. 

Don't believe everything i think.


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