Jaguar Rebrand Called 'Disastrous' as Focus on Diversity Comes Under Fire.

[itsnotoutthere]

Luxury British car manufacturer Jaguar's rebrand has been met with confusion and criticism online after the company posted a promotional video focusing on diversity and not showing any cars.

The new ad, posted by the brand on X, formerly Twitter, on Tuesday, features models of all ages and races stepping out of an elevator adorned in avant-garde makeup and clothes, with various marketing slogans such as "live vivid" and "delete ordinary" peppered throughout the 30-second commercial.

Despite what you may expect from one of the world's most storied vehicle brands, there is a distinct lack of any cars, which has prompted backlash online, including from Tesla CEO Elon Musk. Responding to the post, Musk wrote: "Do you sell cars?"

Lulu Cheng Meservey, co-founder of Rostra PR group, called the rebrand "disastrous," saying any ad from the company should "highlight innovation, and engineering" and "pick a clear lane for branding."

"It's possible a marketing exec read too many think pieces about how millennials shop based on values and forgot that people want cars that are really well built," she wrote on X.

https://www.newsweek.com/jaguar-rebrand-diversity-under-fire-1988709

Edited November 22, 2024 by itsnotoutthere

[L.A.T.1961]

Jag have a fantastic history, apparently dumping it is madness.

This is what potential customers need to see.

 

[itsnotoutthere]

12 minutes ago, L.A.T.1961 said:

Jag have a fantastic history, apparently dumping it is madness.

This is what potential customers need to see.

 

But now they're seeing this instead :-

 

[+and-then]

The hive mind is turninginward and becoming quite disturb.  I wonder how many more corporations will allow themselves to be coerced into this lunacy before they collectively say ENOUGH!

[itsnotoutthere]

Actually, on reflection I'm thinking this might be just clever marketing. I'm starting to think that no CEO would ever sign off on this and perhaps some sort of clever reveal may happen. It's certainly got a lot of exposure... who knows, we'll have to wait and see. 

Edited November 22, 2024 by itsnotoutthere

[WVK]

1 hour ago, itsnotoutthere said:

Actually, on reflection I'm thinking this might be just clever marketing. I'm starting to think that no CEO would ever sign off on this and perhaps some sort of clever reveal may happen. It's certainly got a lot of exposure... who knows, we'll have to wait and see. 

How did that work for Bud Lite?

[WVK]

Rory Sutherland on Jaguar's bizarre rebrand and why they've abandoned their British roots

https://www.youtube.com/watch?v=OMxzUw8777Q

 

[Unusual Tournament]

1 hour ago, itsnotoutthere said:

Actually, on reflection I'm thinking this might be just clever marketing. I'm starting to think that no CEO would ever sign off on this and perhaps some sort of clever reveal may happen. It's certainly got a lot of exposure... who knows, we'll have to wait and see. 

Certainly has drawn a lot of attention to an otherwise peripheral car brand. So it could just be cleaver marketing. Thou when I first saw the ads I had the impression Jaguar was selling something other than cars. Maybe they’re gonna branch out into other high end products also. 

[itsnotoutthere]

On 11/23/2024 at 4:36 AM, Unusual Tournament said:

Certainly has drawn a lot of attention to an otherwise peripheral car brand. So it could just be cleaver marketing. Thou when I first saw the ads I had the impression Jaguar was selling something other than cars. Maybe they’re gonna branch out into other high end products also. 

Really? The ad wouldn't suggest that. 

[Stiff]

11 hours ago, itsnotoutthere said:

Really? The ad wouldn't suggest that. 

Soft toys perhaps?

 

[Stiff]

[Stiff]

[itsnotoutthere]

On 11/22/2024 at 8:36 PM, Unusual Tournament said:

Certainly has drawn a lot of attention to an otherwise peripheral car brand. So it could just be cleaver marketing. Thou when I first saw the ads I had the impression Jaguar was selling something other than cars. Maybe they’re gonna branch out into other high end products also. 

[Duke Wellington]

On 11/22/2024 at 2:12 PM, itsnotoutthere said:

Luxury British car manufacturer Jaguar's rebrand has been met with confusion and criticism online after the company posted a promotional video focusing on diversity and not showing any cars.

The new ad, posted by the brand on X, formerly Twitter, on Tuesday, features models of all ages and races stepping out of an elevator adorned in avant-garde makeup and clothes, with various marketing slogans such as "live vivid" and "delete ordinary" peppered throughout the 30-second commercial.

Despite what you may expect from one of the world's most storied vehicle brands, there is a distinct lack of any cars, which has prompted backlash online, including from Tesla CEO Elon Musk. Responding to the post, Musk wrote: "Do you sell cars?"

Lulu Cheng Meservey, co-founder of Rostra PR group, called the rebrand "disastrous," saying any ad from the company should "highlight innovation, and engineering" and "pick a clear lane for branding."

"It's possible a marketing exec read too many think pieces about how millennials shop based on values and forgot that people want cars that are really well built," she wrote on X.

https://www.newsweek.com/jaguar-rebrand-diversity-under-fire-1988709

It confuses me why a business would wander into a sensitive and polarising issue, and align itself with the minority.

Its shareholders cannot be too happy.

[stevewinn]

20 minutes ago, Duke Wellington said:

It confuses me why a business would wander into a sensitive and polarising issue, and align itself with the minority.

Its shareholders cannot be too happy.

The Brand Director.

It may answer the Question.

Santino Pietrosanti

[Stiff]

2 hours ago, stevewinn said:

The Brand Director.

It may answer the Question.

Santino Pietrosanti

 

[Golden Duck]

On 11/23/2024 at 6:36 AM, Unusual Tournament said:

Certainly has drawn a lot of attention to an otherwise peripheral car brand. So it could just be cleaver marketing. Thou when I first saw the ads I had the impression Jaguar was selling something other than cars. Maybe they’re gonna branch out into other high end products also. 

Clothes that are unreliable and rust?

[Stiff]

Jaguar concept leaked in full ahead of reveal tonight

I kinda like it (but not in this colour) but it'll be well out of my price range.

 

 

[Stiff]

BREAKING: Tesla announces new CyberTourer 2-door to compete with the Rolls-Royce Dawn

I like this one better. 🙃

[Ozymandias]

10 hours ago, Stiff said:

BREAKING: Tesla announces new CyberTourer 2-door to compete with the Rolls-Royce Dawn

 

 

10 hours ago, Stiff said:

Jaguar concept leaked in full ahead of reveal tonight

 

 

 

You do know, don't you, that the Jaguar and the Tesla cars shown by you are the same and use the same photos, just the logos are switched.

[Stiff]

12 hours ago, Ozymandias said:

 

You do know, don't you, that the Jaguar and the Tesla cars shown by you are the same and use the same photos, just the logos are switched.

NO!! TELL ME IT'S NOT TRUE!!! IT CAN'T BE!!!

Yes, of course I did, I have eyes