Sarcastic Valentine's all the rage this Feb

[girty1600]

Card Makers Capitalize on 'Anti-V Day'

Feb 11, 6:13 PM (ET)

By CONNIE MABIN

CLEVELAND (AP) - For Lori Schwartz, a happy mom with a decade of wedded bliss under her belt, the greeting card featuring a bloodied, ripped out heart was perfect.

"It's Valentine's Day, so here's a card with a heart inside," it read. "I'd tell you whose it is, but the less you know, the better."

"My husband and I never get nice cards for each other. We're not into sentiments," Schwartz said while perusing an aisle of "anti-Valentine's Day" cards at an American Greetings Corp. (AM) store. "I expect to get something just as bad, but I may have one upped him this year."

Sensing a growing trend - and more potential customers - American Greetings has started a new line of expressions for lovers who'd rather be big goofs than big flirts. There are cards for singles not struck by Cupid's arrow and those with general disdain for Feb. 14, too.

From night club parties to bar-hopping bus tours for singles - and plenty of purposely loveless merchandise to go along with them - the anti-Valentine's Day crowd is proving to be an opportunity for some businesses.

"For everyone, Valentine's Day isn't just about hearts and roses," said Alana Campana, Valentine's Day program manager at Cleveland-based American Greetings. "It's really an unmet market."

And potentially huge.

Valentine's Day is the second-biggest holiday behind Christmas for card makers, with 190 million valentines - 85 percent bought by women - being sent each year, excluding classroom exchanges, Campana said.

happy Valentine's, schmuck!

[ex infernis]

How cynical do you have to be to buy one of those?

[Symbol]

The heart inside thing made me lol.

[SwampGator]

Personally....I send my ex-wife a dozen black roses every year and have for the past 9 years.

My present wife loves the idea.

[black dahlia 83]

For the last four years me and my partner have given each other un-sentimental cards for valentines day. We really aren't that lovey dovey and thats how we like it. Our idea of endearments is name calling.

[nativechick1989]

Yep .. there are a lot of people who dislike V-Day and the whole 'love' thing.

[Mad Manfred]

Personally....I send my ex-wife a dozen black roses every year and have for the past 9 years.

My present wife loves the idea.

Hah!

My brother's ex-girlfriend, from a few years back, was a complete b****. So for a couple years he sent her a cow's heart on Valentines Day with "Hugs and Kisses" written in blood on a small white card. He only sent a couple though, she called the cops, lol.

[jesspy]

Yep .. there are a lot of people who dislike V-Day and the whole 'love' thing.

Like me im sick of this day already.

Hah!

My brother's ex-girlfriend, from a few years back, was a complete b****. So for a couple years he sent her a cow's heart on Valentines Day with "Hugs and Kisses" written in blood on a small white card. He only sent a couple though, she called the cops, lol.

as you would

[coldethyl]

Why do anything then?

Just pretend you're Jewish or something.

No, wait...

[MUM24/7]

Personally....I send my ex-wife a dozen black roses every year and have for the past 9 years.

My present wife loves the idea.

I didn't know roses came in black !! What colours do they come in anyway ? Any green thumbs around ??

[texasgirlheather]

My kids are my valentines. Have been for years now. I love having an excuse for showering them with love and candy. I take them out to dinner and they feel very special. They are. But I hate going to the grocery store at 8:00 at night on Feb. 13th (because I ALWAYS!!! forget to get them ahead of time)(In fact that's where I just came from about an hour ago)to buy those stupid boxes of valentines and candy for everyone in their classes and then addressing them. It seems like a chore to me, like I don't have enough already, but I try not to steal their sunshine because they like doing it. At least I don't think bitter thoughts about their father anymore on v-day. Thank God I've moved past that...

[Mad Manfred]

I didn't know roses came in black !! What colours do they come in anyway ? Any green thumbs around ??

I'm no expert but red, black, yellow and I think blue...and perhaps purple? Not sure if they're dyed or not though.

[Ashley-Star*Child]

My kids are my valentines. Have been for years now. I love having an excuse for showering them with love and candy. I take them out to dinner and they feel very special. They are. But I hate going to the grocery store at 8:00 at night on Feb. 13th (because I ALWAYS!!! forget to get them ahead of time)(In fact that's where I just came from about an hour ago)to buy those stupid boxes of valentines and candy for everyone in their classes and then addressing them. It seems like a chore to me, like I don't have enough already, but I try not to steal their sunshine because they like doing it. At least I don't think bitter thoughts about their father anymore on v-day. Thank God I've moved past that...

My Mum does that too. It's cute lol.

[Saint]

I'm very pro the Anti valentine movement - and i find the cards hilarious!!!

[jesspy]

I didn't know roses came in black !! What colours do they come in anyway ? Any green thumbs around ??

apparently this is a rose colour wheel

From what im told there is not a true black rose just a very very very dark burghandy

[MUM24/7]

apparently this is a rose colour wheel

From what im told there is not a true black rose just a very very very dark burghandy

Well there you go..Thanks for that..You learn something every day !!!!

[Celumnaz]

85 percent bought by women

wow

wonder what genetics cause that?

that color wheel is cool

[Princess Serenity]

From what im told there is not a true black rose just a very very very dark burghandy

That's a pretty rose. <3

[liokee]

Personally....I send my ex-wife a dozen black roses every year and have for the past 9 years.

My present wife loves the idea.

Okay maybe I'm just weird, but I personally LOVE black roses... can't stand the generic red ones. If I got a dozen of those, I'd be pretty happy...

My brother's ex-girlfriend, from a few years back, was a complete b****. So for a couple years he sent her a cow's heart on Valentines Day with "Hugs and Kisses" written in blood on a small white card. He only sent a couple though, she called the cops, lol.

Um, my friend's husband gave her a heart (I think it was a pig's heart, though) for Valentine's Day... they're both kind of dark, so she thought it was great!