The search giant has produced a new type of footwear that can actually motivate you to move.
The experimental shoes are equipped with a plethora of gadgets including a computer, a gyroscope, a pressure sensor and an accelerometer. Using these tools the shoes can then provide feedback based on what you are or are not doing, for instance they can send a message to your phone to tell you how far you've walked or tell you that you've been sitting around too long via an on-board speaker.
Ultimately the goal would be to open the platform up to different brands who could customize the shoes to give them personality. "If you put what the shoe knows through an algorithmic logic engine, it can translate it into copy," said Google's Aman Govil. "Now if you give that copy to an interesting copy writer, you could give the shoe personality. One shoe could be the trash-talking shoe."
"No, the search giant isn’t planning to get into the sneaker or footwear business, but to showcase its new advertising innovation program called “Art, Copy and Code” the company has hacked together a crazy pair of sneakers that would even draw Marty McFly’s attention."
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Source: ABC News
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