In an unorthodox health experiment George Prior drank 10 cans of Coke every day to see what would happen.
With warnings from health experts about the dangers of consuming too much sugar becoming increasingly prevalent, Prior decided to demonstrate to the world just what effect a daily dose of 10 Coca-Colas would have on the average person's health.
His sugar infused diet proved extremely unhealthy, raising his blood pressure and increasing his weight by 23 pounds. By the end of his ordeal he also found himself craving more and more of the drink while finding it difficult to finish normal meals.
"The actual drinking of the ten Cokes got to be an irritating chore every day," he said. "There were a lot of visits to the restroom, a feeling of constant fullness, and a clutter of cans everywhere."
While most people don't literally drink 10 cans of Coke on a daily basis their average sugar intake can very quickly add up. Most people in the United States are thought to consume at least half a pound of sugar every day as part of their regular diet.
"I think there are a lot of people suffering health problems like diabetes and heart disease, who aren't aware they could help themselves by just stopping sugar," said Prior.