Phillip Underwood

Macro invasion

February 19, 2006 |  0 comments
Image Credit: Okay, so it's been a few weeks since I posted a column. But, it's because a particularly interesting matter occurred to me. Imagine this scene: I'm sitting in Starbucks, reading Grant Morrison's The Invisibles, surfing the net on my Dell computer, and looking across the street at the newly-erected McDonald's. Morrison, who fascinates me to no end every time I think he's put some new, mad mojo out into the world, he suprises me wrote The Invisibles, his seminal piece for the Vertigo imprint of DC Comics, about the way in which we participate in creating a new reality, about consensus belief. Morrison, who I'd read was a practicing Chaote (one who practices Chaos magick), piqued my interest in Invisibles, and, more importantly played insane, bald midwife to the idea of macroinvasion. Everyone knows that a microinvasion usually refers to the process of a microscopic organism a virus entering the body and multiplying until the host has the flu, or the common cold, or Mad Cow. What, then, is a macroinvasion? Simply put, it's the process of something large and immutable entering the body through the mind and, in its own way, taking over the mental/spiritual processes. If, after all, the mind is the seat of human existence, what better place for these things these thought viruses to invade? Uh oh. New term in that last sentence.

Chaos teachings indicate that things such as corporations are living thoughtforms, or, rather, entities with which we associate certain things, and their emblems are their sigils. I say McDonald's. You think golden arches, red sign. The converse is also true. So, if the corporation is the thoughtform, if it is the virus, what are its carriers? Every virus and disease has a carrier. Blood can carry anything from AIDS to the various permutations of Hepatitis. A dirty Kleenex is breeding ground for influenza. A misty sneeze gives you my cold. So on and so forth. The carrier for a living thoughtform's virus? It's product.

Every day, we are bombarded from every angle by ads (YOU DON'T HAVE IT!!! YOU NEED IT!!! COME GET THE NEXT BIG THING!!!) on television, while we drive down the road, on our computers, on the inside covers of our books. You can't escape the carriers. I knew I was infected when, looking out of that Starbucks with my trademarked coffee drink in hand, I thought to myself, McDonald's McRib is back. I think I'll have one for lunch.
Keep in mind, I've never eaten one of these bastards before. I don't even like McDonald's. But there it was, emblazoned across the store in foot-high banners. I'd seen a commercial full of juicy, barbecue goodness the night before on television.
So I had a McRib. What was I thinking?I digress, though. I'm not paranoid. I don't think anyone is out to get me as anything more than the typical view corporate America has of the consumer: blank-faced, open-walleted, and open-mouthed.
But the next time you see something and think to yourself, have to have that do yourself a favor and consider why. More on this as I work the concept out more

And, as always, if anyone is interested in discussing something - or would like to suggest a column topic - email me at Pjunderwood80@aol.com

Have a Happy Thanksgiving. Comments (0)

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