Science & Technology

Scientists prove that 'beer goggles' do exist

By T.K. Randall
May 28, 2014

Image: Mug of Beer
Credit: Steven Walling / CC BY-SA 4.0 (adapted) The 'beer goggles' concept has been the subject of much controversy and debate in scientific circles. Some researchers remain adamant that being drunk does make other people seem more attractive while the results of other studies have proven frustratingly inconclusive.

Now scientists at the University of Bristol believe that they've finally proved that the phenomenon is real after inviting participants along to three pubs "in the name of a (responsible) pint and science."As the volunteers got progressively more drunk they were asked to look at pictures of men, women and even landscapes to declare how attractive they believed each one to be. At the end of the experiment it was clear that the more drunk a person got, the more attractive they found the images.

Scientists believe that the reason this happens is because the alcohol affects the part of the brain responsible for reigning in reckless behavior, reducing the drinker to their more basic, animalistic impulses.

Source: CNET

Tags: Beer Goggles, Alcohol, Drink