A British businessman has come up with a novel new way to make money by selling bottles of fresh air.
China's big cities have been plagued by crippling amounts of pollution in recent years - so much so in fact that some of its wealthier citizens have taken to importing fresh air from other countries.
One man taking advantage of this growing trend is 27-year-old Leo De Watts whose company 'Aethaer' has been collecting and selling bottles of air from the British countryside.
The ingeniously simple idea has already netted the business several hundred sales with some customers willing to shell out up to £80 ( $116 ) for the chance to take in a breath of fresh air.
The product is collected from mountaintops, valleys and other scenic locations using a rather straight-forward technique that Watts refers to as 'air farming'.
Whether the idea will remain profitable over the long term however remains to be seen.