The peculiar advert recently took pride and place in Toronto's busy Yonge and Dundas Square.
Throughout the ages, cheese has been perceived to possess all manner of strange and magical properties.
The discovery of ancient cheese sieves has pushed back the origins of cheese making in the Mediterranean.
A strange white substance found inside a broken jar from an ancient tomb has turned out to be cheese.
A container of foul-smelling cheese has been recovered from the site of a sunken 17th-century gunship.
Simon Smith from London got so bored with his name that he had it changed to 'Bacon Double Cheeseburger'.
A novel new method of power generation is being tested out at a power station in the French Alps.
A UK artist has sculpted an entire Nativity scene using only a cocktail stick and some cheddar cheese.
Competitive eater Nela Zisser managed to consume almost two dozen large burgers in one session.
Scientists have finally worked out the answer to a mystery that has endured for over a century.
Cheese dating back more than 3,600 years has been found on mummies unearthed in the Taklamakan desert.
Edward Zahn discovered blocks of cheese up to 40 years old at the back of his cheese shop's cooler.
The ridiculously expensive stilton is made with flakes of real gold and sells for around $130 per wedge.
Fancy a cheese and bacon flavoured Kit Kat? This London shop has this and more besides.
Chef Tanys Pullin spent 90 hours carving a sculpture of a crown out of a gigantic half-ton block of cheddar cheese.