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Is Charlie Charlie Challenge a PR campaign ?

By T.K. Randall
June 4, 2015 · Comment icon 59 comments

Is an upcoming horror movie responsible for the Charlie Charlie Challenge ? Image Credit: YouTube / SSundee
Rumors have suggested that the viral phenomenon may be a marketing stunt for an upcoming movie.
Since appearing on social media over the last couple of weeks the Charlie Charlie Challenge, which involves attempting to summon a spirit using two pencils placed in a cross shape on top of a piece of paper, has become one of the most talked about trends on the Internet.

The game is played by saying out loud "Charlie, Charlie, are you here?" and waiting to see if the pencils move. If they do, the participants then follow up with a series of 'yes' / 'no' questions.

Despite the game's popularity however the pencils, which need to be carefully balanced on top of one another, will usually move by themselves with even the slightest breeze or vibration.

In the last few days the challenge, which is thought to have originated in the Dominican Republic some time around the end of April, has been making headlines once again - this time concerning the rumor that it was actually started as a viral advertising campaign for the upcoming horror movie 'The Gallows' which also features a spirit named Charlie.
The only problem though is that even this seems to have become a topic of controversy.

According to The Independent, the connection between the challenge and the movie seems to be based on a snippet from the film that was posted several days after the phenomenon had already become popular. It also appears that the reference to the paper and pencils was added in because of the Charlie Charlie Challenge and not as a precursor to it.

There is also no mention of the challenge in any marketing materials related to the film.

While it is certainly possible that the whole thing was started as a clever marketing stunt it isn't quite clear enough yet that 'The Gallows' really is behind it all.

Source: Independent | Comments (59)




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Recent comments on this story
Comment icon #50 Posted by cookemeister 9 years ago
I am dyslexic and somehow I summoned Char Grilled chicken
Comment icon #51 Posted by XenoFish 9 years ago
I remember the days when all life choices could be made with a magic 8 ball.
Comment icon #52 Posted by Merc14 9 years ago
I remember the days when all life choices could be made with a magic 8 ball. Still very usable. I'm sure some of my techs use it for troubleshooting the equipment
Comment icon #53 Posted by some new guy 9 years ago
so it looks like this whole Charlie Charlie thing was a marketing ploy for a horror movie.................................. http://www.projectcasting.com/news/charlie-charlie-challenge-fake/ BEST - Ron
Comment icon #54 Posted by XenoFish 9 years ago
Ugh found footage movies. Cloverfield still makes me motion sick just thinking about it.
Comment icon #55 Posted by Merc14 9 years ago
Next horror film of the year : "Charlie, Charlie ! " How close were you to the truth?!?! Well done!
Comment icon #56 Posted by Use your brain 9 years ago
so it looks like this whole Charlie Charlie thing was a marketing ploy for a horror movie.................................. http://www.projectca...challenge-fake/ BEST - Ron Nice find, I would have been even more impressed if they had created the game to go with it. Turns out the game is older than the movie, but they did manage to revamp it and take it viral which is still impressive. Google "Juego de la Lapicera" if you would like to see the original(?) version. ETA: here is one from 2011, but apparently versions of this game are much older? http://translate.goo...tml&prev=search It's st... [More]
Comment icon #57 Posted by FlyingAngel 9 years ago
How close were you to the truth?!?! Well done! Very close! I predicted the furture
Comment icon #58 Posted by XClashGames 9 years ago
Charizard, Charizard are you here? No, but Charlie is, **** you Charlie. -_-
Comment icon #59 Posted by Norbert Dentressangle 9 years ago
if you say "je suis Charlie Charlie Charlie", does Bibi Netanyahu pop up and march along, waving at all his adoring fans?


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