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Russian farmers are giving cows VR headsets


Posted on Thursday, 28 November, 2019 | Comment icon 7 comments

Is this the future of dairy farming ? Image Credit: Ministry of Agriculture and Food of the Moscow Region
A rather bizarre experiment in Russia has seen dairy cows being equipped with virtual reality headsets.
It might seem like an out-of-season April Fools' joke, but the above photograph is reportedly the real deal - a cow wearing a working virtual reality headset as part of a strange experiment designed to determine if a virtual environment can help to reduce anxiety and improve milk yield.

The research, which is being carried out on a farm near Moscow, is so peculiar that it isn't exactly clear whether this is a genuine experiment or some sort of promotional exercise.

According to a press release, the virtual reality headset had to be specially adapted to fit the animals.
Software developers were also hired to develop a "unique summer field simulation program" that would appeal to cows and make them feel more relaxed.

It is certainly not outside the realms of possibility that this is a serious scientific study, especially given that similar experiments have been carried out before.

Some farmers have even tried playing music to cows to see if it helps them produce more milk.

Whether exposing the animals to a VR simulation will have any effect however remains unclear.

Source: The Verge | Comments (7)


Tags: Russia, Cows, Virtual Reality


Recent comments on this story
Comment icon #1 Posted by Eldorado on 26 November, 2019, 21:33
"....making the animals think they live in a permanently sunny pasture " The quicker they make them for us in Scotland, the better for everybody (the bigger the whisky and shortbread yield).
Comment icon #2 Posted by Oniomancer on 27 November, 2019, 3:20
Thus was created...The Mootrix.
Comment icon #3 Posted by Dark_Grey on 28 November, 2019, 13:05
Too many parallels to choose from. Just keep your Disney+ distraction devices on your face while you are milked. Lol  
Comment icon #4 Posted by DanL on 28 November, 2019, 16:38
I would think that looking at all of that beautiful tall grass and not being able to get to it and eat some of it would be frustrating. It would be like putting the cow in a cage in the middle of the field where she couldn't reach to the good stuff.
Comment icon #5 Posted by Vox on 29 November, 2019, 10:26
In Soviet Russia, cow milks you!
Comment icon #6 Posted by Jon the frog on 30 November, 2019, 14:18
You put some kind of video prank mid day with a giant wolf appearing from nowhere and howling ! That would be hilarious !
Comment icon #7 Posted by tmcom on 30 November, 2019, 14:35
I know, we are going to milk this story.


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