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Beer firm aims to brew Budweiser in space


Posted on Monday, 27 November, 2017 | Comment icon 14 comments

Would you drink a beer that has been brewed in space ? Image Credit: CC BY-SA 3.0 Dorisall
Anheuser-Busch, the company behind Budweiser beer, wants to create a beverage for people to drink on Mars.
Earlier this year, the firm announced that it wanted Budweiser to be the first brand of beer on the Red Planet and in a statement this week, added - "when people get there they will toast on Budweiser."

One of the first steps towards achieving this goal will be to send barley seeds - the key ingredient - in to space as part of a cargo shipment to the International Space Station on December 4th.

The seeds will be contained inside two Space Tango CubeLabs - small self-contained modules that will enable scientists to analyze how the contents react when exposed to a microgravity environment.

"Budweiser is always pushing the boundaries of innovation and we are inspired by the collective American Dream to get to Mars," said the company's vice president, Ricardo Marques.

"We are excited to begin our research to brew beer for the Red Planet."


Source: iol.co.za | Comments (14)

Tags: Beer, Mars

Recent comments on this story
Comment icon #5 Posted by _KB_ on 27 November, 2017, 21:48
Any planet that you can get drunk on is all right with me
Comment icon #6 Posted by FLOMBIE on 27 November, 2017, 21:50
But if I'm in outer space, somewhere in the Outer Rim, and they serve me a Bud, I'll go straight back to Berlin! 
Comment icon #7 Posted by _KB_ on 27 November, 2017, 21:54
never head bud... honestly i'm alcohol intolerant so i don't drink it, i just find drunk people more fun
Comment icon #8 Posted by FLOMBIE on 27 November, 2017, 21:58
Until they start crying and/or start a fight.  But Budweiser, and most of the other common US beers, do not really meet the requirements of German taste buds.
Comment icon #9 Posted by freetoroam on 27 November, 2017, 22:10
Well a bit of that bacteria from the ISS might liven it up a bit.
Comment icon #10 Posted by FLOMBIE on 27 November, 2017, 22:12
Mhhmmyeah... I like my drinks fizzy! 
Comment icon #11 Posted by McNessy on 28 November, 2017, 1:09
Better of on mars. Cause it taste nasty on earth good thinking Budweiser.
Comment icon #12 Posted by highdesert50 on 28 November, 2017, 1:56
Anyone remember Henry's Law where the solubility of a gas in a liquid is proportional to the pressure of the gas above the surface of the liquid. Might make for some interesting carbonation in a place akin to Mars with low atmospheric pressure. Perhaps sorrier but wiser.
Comment icon #13 Posted by seanjo on 28 November, 2017, 6:19
But it's awful beer and shouldn't be inflicted on the rest of the Universe.
Comment icon #14 Posted by pallidin on 28 November, 2017, 9:55
Drunk astronauts/cosmonauts......hmm...what could go wrong? - Igor: "This American Budweiser is crap, let's make a still" - Frank: "Good idea".............. - Igor: "Oh, I'm getting woozy...Hey, screw all you people on Earth, hahaha!" - Frank: "Hahaha...burp...hahaha!" - Igor: "Hey Frank, think we can drive...burp...this ship to Pluto?" - Frank: "Hahaha...burp...why not, let's...burp...try!"


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