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Science & Technology

Pizza Hut develops 'subconscious menu'

By T.K. Randall
November 30, 2014 · Comment icon 16 comments

Your eye movements make the decision for you. Image Credit: YouTube / Tobii Eye Experience
The new device is able to determine what you want to order even if you don't know yourself.
Indecisiveness can strike anyone attempting to make a choice about what they want to order at a restaurant, but now Pizza Hut has come up with a sophisticated new technological solution that could make it easier than ever to pick what you want to eat.

The system is comprised of a computer screen that shows a selection of typical pizza topping ingredients such as chicken, mushrooms, anchovies and peppers.
Rather than physically selecting something from the options however the customer simply has to look at the screen for a few seconds and the computer will pick out their preferred pizza based on which of the ingredients they spent the most amount of time looking at.

"We wanted to try a few ideas on the traditional menu format and we're delighted to have developed the world's first Subconscious Menu, a unique way to reinvent the dining experience," said Kathryn Austin, Pizza Hut's head of marketing.

Source: Telegraph | Comments (16)

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Recent comments on this story
Comment icon #7 Posted by Ralaman 10 years ago
This doesnt work. I was wanting Scarlett Johansson on a pizza but instead got Peter O'Toole.
Comment icon #8 Posted by pallidin 10 years ago
OK, that's just weird and stupid. I Already know what I like on my pizza before I even order it. Most people do as well.
Comment icon #9 Posted by Nnicolette 10 years ago
I saw that and spent the most time looking at the things that I couldn't tell what they were at first. That doesn't mean I want to eat them but it sounds like a fun idea.
Comment icon #10 Posted by bubblykiss 10 years ago
2 people looking at the same menu create the ultimate garbage franken-pizza, a miss-mash of both your horrible tastes on one pizza!
Comment icon #11 Posted by Paranomali 10 years ago
My mind would absolutely betray me. Id end up looking at the gross stuff for too long or just trying to stare at one decent ingredient so i wouldn't end up with something gross
Comment icon #12 Posted by seaturtlehorsesnake 10 years ago
This doesnt work. I was wanting Scarlett Johansson on a pizza but instead got Peter O'Toole. pizza hut's not the best restaurant chain by far, but i still can't imagine that they would approve of cannibalism.
Comment icon #13 Posted by taniwha 10 years ago
Ominous. Lets hear what Roger Waters says about it...
Comment icon #14 Posted by Calibeliever 10 years ago
This isn't mind reading ... yet ... but for some reason, the fact that we're even trying to do crap like this gives me a shiver. It's just creepy... get out of my mind pizza people!
Comment icon #15 Posted by Karasu 10 years ago
They might be able to figure out what type of pizza you want, but can they figure out why kids love the taste of cinnamon toast crunch?
Comment icon #16 Posted by pallidin 10 years ago
Wouldn't a "touch screen" make much better sense as well as accuracy?

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