Science & Technology
Pizza Hut develops 'subconscious menu'
By T.K. Randall
November 30, 2014 · 16 comments
Your eye movements make the decision for you. Image Credit: YouTube / Tobii Eye Experience
The new device is able to determine what you want to order even if you don't know yourself.
Indecisiveness can strike anyone attempting to make a choice about what they want to order at a restaurant, but now Pizza Hut has come up with a sophisticated new technological solution that could make it easier than ever to pick what you want to eat.
The system is comprised of a computer screen that shows a selection of typical pizza topping ingredients such as chicken, mushrooms, anchovies and peppers.
Rather than physically selecting something from the options however the customer simply has to look at the screen for a few seconds and the computer will pick out their preferred pizza based on which of the ingredients they spent the most amount of time looking at.
"We wanted to try a few ideas on the traditional menu format and we’re delighted to have developed the world's first Subconscious Menu, a unique way to reinvent the dining experience," said Kathryn Austin, Pizza Hut's head of marketing.
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