Contestants are tasked with rapidly consuming the contents of a toilet bowl using a large straw.
If I was to task you with inventing the most absurd concept for a competition imaginable, it seems doubtful that you'd think up something quite as ridiculous as this.
According to reports, a firm in Stavropol, Russia recently hosted a real-life "Game of Thrones" that had absolutely nothing to do with dragons, swords or sorcery.
Instead, contestants were tasked with being the fastest to drink a non-alcoholic sparkling drink out of a toilet bowl with a large straw - a feat that was rewarded with a chance to compete in round two.
The second round saw the remaining contestants attempt to sit on the toilet for the longest time possible, with the absolute winner securing a prize of 100,000 rubles ($1,276).
The absurd contest went viral on Russian social media while also drawing a great deal of criticism over its bizarre and demeaning nature.
You can check out a (translated) video of the event below.